Texts
Customers with two or more paid jobs who have gone quiet for 4 to 24 months get a short text from the shop's number offering to rerun their last job.
- Customers texted, 30 days
- 212+8%
- Replied
- 27%+3.4 pts
- Reorders won
- 26+24%
- Reorder revenue
- $10,940+25%
- Delivered
- 98.6%+0.7 pts
- Opt-outs
- 1.4%-33%
Reactivation threads
Blooio
Rory Ward
Highline Realty Group, last ordered foam board displays 11 months ago
Hi Rory, it's Premier Printing in Bend. Your last foam board displays order was about 11 months ago. Want us to rerun the same file? Reply YES and we'll send a proof.
Premier Printing, 18h ago
Yes please. Same file, but can you swap the phone number on the back?
16h ago
Done. Proof is in your inbox, reply APPROVE and we print today.
Premier Printing, 15h ago
Texts, replies and reorders by week
BlooioCustomers textedRepliesReorders
020406080
12w ago8w ago4w agoThis week
The lapsed pool
Square
612 customers qualify today
- 4 to 6 months quiet20821.4% win back
- 6 to 12 months16514.2% win back
- 12 to 18 months1298.1% win back
- 18 to 24 months1104.6% win back
The shorter the silence, the better the odds. Newest lapses are texted first.
Since launch
Blooio + Square- 1,110Texted
- 262Replied23.6% step
- 118Requested45.0% step
- 98Reordered83.1% step
- Texted1,110
- Replied26223.6% step
- Requested11845.0% step
- Reordered9883.1% step
98 reorders worth $41,760, matched to Square invoices by phone number. Replies land in the shop's texting inbox, answered in 2.4 hours on average.